I design digital products and the systems that make them scale.
I'm a product and UX designer based in Zurich. I work with startups, scale-ups, and established companies — usually when the problem is hard and the stakes are real.
My career started at SapientNitro in Boston — big agency, big brands, rigorous craft. After moving to Switzerland I shifted toward startups and scale-ups, spending time as Head of UI Design at DeinDeal and then Creative Director at Ava AG in the femtech space before going freelance.
For the past five years I've been working independently with companies like Unique.AI, Expeerly, Everskin, and TomoDomo — designing across the full stack: product, brand, web, and mobile. Most recently I spent a year embedded with a financial services team designing AI tools for private banks.
I use AI tools — Cursor, Claude, Figma AI — as a core part of how I work. The gap between what I can imagine and what I can build has almost closed. The constraint is no longer the tools — it's the quality of the thinking.
I do my best work when the problem is genuinely hard. When a product is growing faster than its design foundation can support. When something needs to be built thoughtfully under real pressure.
Direct and warm
I say what I think, ask good questions, and push back when I need to — but I genuinely want the work to succeed and it shows.
Systems first
I design the foundation before the features. Good design systems make everything downstream faster, more consistent, and easier to hand off.
Understand before you solve
I'm a big believer in testing hypotheses and understanding the real user need before reaching for a solution. Good design starts with the right question, not the right answer.
Product design & UX
End-to-end product design from research and IA through to interaction design, prototyping, and usability testing. I work best when I'm involved early.
Design systems
Building scalable design systems that work for designers, developers, and AI-assisted workflows. Token architecture, component libraries, governance.
Creative direction
Visual identity, brand expression, and end-to-end digital experience. I've led creative across web, mobile, and SaaS — often as the only designer in the room.
Design leadership
Fractional Head of Design, team mentorship, and process design. Useful when you need senior design thinking without a full-time hire.
Prototyping & build
I prototype in code, not just Figma. Using Cursor and AI-assisted development I can build functional prototypes and production-ready interfaces — the gap between design and engineering has narrowed significantly.
Usability testing
Structured research to validate assumptions before they become expensive mistakes. I've introduced usability testing practices at multiple organisations using both moderated and AI-assisted methods.